WHAT'S IN A NAME
Translation: The Most Wanted Scent Made From The Unwanted
Inspiration: Givaudan, Ogilvy and Etat Libre d’Orange have joined creative forces. One unstoppable union in service of Mother Nature, to offer her a bouquet of forgiveness and to profoundly warn everyone that soon it will be too late...
Revelation: Les Fleurs du Déchet or I Am Trash is one of a kind beauty; it represents a passage to the adulthood of Sécrétions Magnifiques. It is a counter-revolution for Etat Libre d’Orange, still noisy and disruptive, but ultimately functional.
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