Created in partnership with the award-winning creative network Ogilvy Paris, ‘I AM TRASH’ is the first luxury perfume created by Upcycling; by using the trashed ingredients to create something truly beautiful. More specifically, by using exhausted Rose petals, already distilled Sandalwood chips, and even leftover Apples from the food industry to create the most beautiful fruity, floral, and woody blend.
By virtue of my mother, I am the son of a forgotten coast, far away in New Caledonia. At the mouth of the Ngoye live the Borindi, who have known since the twilight of the gods the great principle of harmony with Mother Nature: to take from her no more than is necessary while preserving for tomorrow. They understand the future of mankind, and in the shade of the niaouli tree and jacarandas in bloom, they guide our first steps into this new direction for Etat Libre d’Orange.
In the early years of this new millennium, when my children were young and I was a hopeful thirty-year-old, I took them to see an animated film called Titan AE. I learned by heart the introduction, which went something like this:
“Once in a while, man unlocks a secret so profound that it can change the universe: fire, electricity, atom splitting. At the dawn of the 21st century, we invented the Titan program . . . ”
There is a jumble of romantic and titanic science fiction poetry that emerges from the slow, sure, and inevitable rocking of wastewaters in the industrial cycle. We want to make this perfume a messenger, in service not only to the survival of the species which results from seduction, but above all in service to the planet where our own miasmas must reflect beauty.
We believe that a new post-religious “jihad” is approaching, coming from an often disillusioned and polluting West, and echoing a new animistic era. Those who have committed crimes against the environment are repenting, and democracies are acknowledging nature as the sacred focal point, meant to be shared. The beliefs of the primitive and ancient tribes are back, and demand our full allegiance. This perfume will carry a universal message: that which is dirty must reflect the beautiful,
“…and wash me clean of the bluish wine stains and the splashes of vomit,
Carrying away both rudder and anchor.” (Arthur Rimbaud, The Drunken Boat.)
Les Fleurs du Déchet represents a passage to the adulthood of Sécrétions Magnifiques. It is a counter-revolution for Etat Libre d’Orange, still noisy and disruptive, but ultimately functional.
Givaudan, Ogilvy and Etat Libre d’Orange have created a three-fold company in the service of Mother Nature, to offer her a bouquet of forgiveness and let everyone know – loudly and quickly – that soon it will be too late.
Dear world: Do not throw anything away because at the bottom of our trash lies the fermented distillation of great love. The garbage trucks hold flowers that can still bleed, the peels and rinds that can still give. The noxious exhalations have honey notes that can merge with the earth. And there are so many floating concretions, the trash that is thrown into the sea, and the natural waste, the ambergris, mystical symbols, the attitudes of primitive tribes – these must now be reprocessed.
To paraphrase and distort Alan Paton: Cry, my beloved planet, for the unborn child; let him not love the earth too deeply, for it is slipping away.
So before it’s too late, let us (s)pray to the god of waste, our dear lord of leftovers.
End of sermon. This is a messianic fragrance (in natural spray, of course.)
— Etienne de Swardt
Apple Essence Upcycling, Rose Absolute Upcycling, Cedarwood Atlas Upcycling, Bitter Orange, Gariguette Strawberry
Discover the best of Etat Libre d'Orange in this assortment of samples.
This kit includes our bestseller: I Am Trash!
Included Fragrances (21 x 1.5 ml): The Afternoon of the Faun,Attaquer le Soleil Marquis de Sade, Archives 69, Cologne, Dangerous Complicity, Divin Enfant, Eau de Protection Rossy de Palma, Fat Electrician, Fils de Dieu du Riz et des Agrumes, I Am Trash, Jasmin et Cigarette, Je Suis Un Homme, Noël au Balcon, Putain des Palaces, Remarkable People, Rien Intense Incense, Tom of Finland, True Lust, Une Amourette, Yes I do, You or Someone Like You
The exact composition of the discovery kit is subject to change at any time without prior notice. Only the number of samples purchased is guaranteed.
Etat Libre d'Orange presents the magnificent seven! Experience seven of our intriguing fragrances in this introduction to an audacious brand. Expect the unexpected in this attractively boxed and priced sampler and find the scent that calls your name.
Included Fragrances (7 x 2 ml): Dangerous Complicity, Fat Electrician, Remarkable People, Like This, Jasmin et Cigarette, Putain des Palaces, Cologne.
The Modern Classics
Included Fragrances (7 x 2 ml): Hermann, Like This, Remarkable People, Tom of Finland, Une Amourette, YOSLY, Yes I Do
The Naughty Collection
What better way to dive into the subversive world of Etat Libre d’Orange than with a collection of suggestive fragrances that will stimulate your senses and leave you wanting more. Explore the naughty-side of perfume with this ode to sensual pleasure. Specially curated by the swoon-worthy Etienne de Swardt, he kindly reminds you to spray on your pulse points!
Included Fragrances (7 x 2 ml): Dangerous Complicity, Putain des Palaces, Tom of Finland, Archives 69, Attaquer le Soleil Marquis de Sade, True Lust, Une Amourette