Created in partnership with the award-winning creative network Ogilvy Paris, ‘I AM TRASH’ is the first luxury perfume created by Upcycling; by using the trashed ingredients to create something truly beautiful. More specifically, by using exhausted Rose petals, already distilled Sandalwood chips, and even leftover Apples from the food industry to create the most beautiful fruity, floral, and woody blend.
By virtue of my mother, I am the son of a forgotten coast, far away in New Caledonia. At the mouth of the Ngoye live the Borindi, who have known since the twilight of the gods the great principle of harmony with Mother Nature: to take from her no more than is necessary while preserving for tomorrow. They understand the future of mankind, and in the shade of the niaouli tree and jacarandas in bloom, they guide our first steps into this new direction for Etat Libre d’Orange.
In the early years of this new millennium, when my children were young and I was a hopeful thirty-year-old, I took them to see an animated film called Titan AE. I learned by heart the introduction, which went something like this:
“Once in a while, man unlocks a secret so profound that it can change the universe: fire, electricity, atom splitting. At the dawn of the 21st century, we invented the Titan program . . . ”
There is a jumble of romantic and titanic science fiction poetry that emerges from the slow, sure, and inevitable rocking of wastewaters in the industrial cycle. We want to make this perfume a messenger, in service not only to the survival of the species which results from seduction, but above all in service to the planet where our own miasmas must reflect beauty.
We believe that a new post-religious “jihad” is approaching, coming from an often disillusioned and polluting West, and echoing a new animistic era. Those who have committed crimes against the environment are repenting, and democracies are acknowledging nature as the sacred focal point, meant to be shared. The beliefs of the primitive and ancient tribes are back, and demand our full allegiance. This perfume will carry a universal message: that which is dirty must reflect the beautiful,
“…and wash me clean of the bluish wine stains and the splashes of vomit,
Carrying away both rudder and anchor.” (Arthur Rimbaud, The Drunken Boat.)
Les Fleurs du Déchet represents a passage to the adulthood of Sécrétions Magnifiques. It is a counter-revolution for Etat Libre d’Orange, still noisy and disruptive, but ultimately functional.
Givaudan, Ogilvy and Etat Libre d’Orange have created a three-fold company in the service of Mother Nature, to offer her a bouquet of forgiveness and let everyone know – loudly and quickly – that soon it will be too late.
Dear world: Do not throw anything away because at the bottom of our trash lies the fermented distillation of great love. The garbage trucks hold flowers that can still bleed, the peels and rinds that can still give. The noxious exhalations have honey notes that can merge with the earth. And there are so many floating concretions, the trash that is thrown into the sea, and the natural waste, the ambergris, mystical symbols, the attitudes of primitive tribes – these must now be reprocessed.
To paraphrase and distort Alan Paton: Cry, my beloved planet, for the unborn child; let him not love the earth too deeply, for it is slipping away.
So before it’s too late, let us (s)pray to the god of waste, our dear lord of leftovers.
End of sermon. This is a messianic fragrance (in natural spray, of course.)
— Etienne de Swardt
Apple Essence Upcycling, Rose Absolute Upcycling, Cedarwood Atlas Upcycling, Bitter Orange, Gariguette Strawberry
69 Rue des Archives is the address of Etat Libre d’Orange. Archives 69 is the essence of Etat Libre d’Orange. This is a perfume designed to free the senses, to open the heart to all the possibilities. It is an invitation to pleasure, an ode to seduction. It comes without restrictions, rules or regulations. It is yours to do with as you wish.
This is the portrait of a lady. She can be seen in the feminine cameo, in the soft, delicate profile, in the dreamy image of an incandescent beauty. What once was shell has been carved in relief by a devoted artisan, to emerge as an idealized woman.
Jewels, too... an emerald, a sapphire, a diamond, what once was a stone is given time and affection by a gemcutter and becomes a brilliant object of beauty. In the raw state, as a stone, as a shell, only the extraordinary eye can see the inherent treasure. With time, affection and devotion, the facets begin to appear, and a gem emerges. She is a jewel, and she dazzles. Like the proverbial woman of virtue, her price is far above rubies or pearls.
Her value is eternal, timeless. Like a precious gem, she transcends ephemeral fashion. Like every rare stone, she is classic, yet original. She is unique, with her own special colour, her own exclusive brilliance. But beyond the glitter, beneath the shimmer and sparkle, there is a secret fire within the gem. Here can be found the richness of spirit, the tender heart. She must have a perfume that reveals herself as a romantic jewel, a fragrance that evokes her worth, her many facets. She requires a scent with notes that come together in unexpected ways, where the fresh bergamot joins the delicate floral ylang ylang, where a sweet tropical coconut can meet the bright earthiness of Clary Sage. Finally, a rich patchouli merges with a creamy benzoin, and she is unforgettable.
Bergamot & Italian lemon, pink berries essence, iris of Tuscany, ylang ylang, clary sage, coconut JE, vetiver from Haiti, benzoin, vanilla, patchouli
Sweet, Fruity, Floral
By its very nature, perfume conjures sensual collusion - between partners-in-crime drawn together despite themselves by its invisible, soundless siren call; between the scent and the skin that bears it; between the notes that conjoin to create a chimera. The downy bloom of an apricot cheek. The yielding softness of a white kid glove. The velvety warmth of a lover’s body. Skin to be nipped or stroked...
Once the aphrodisiac rush of ginger and rum burns through, Dangerous Complicity unveils this passionate pact between fruit, flower and flesh.
The apricot, tea and violet facets of the tiny osmanthus blossom morph into delicate suede. The coconut-white petals of jasmine betray a whiff of the Beast lurking within the Beauty. The tropical lushness of ylang-ylang conjures salty, sun-kissed skin. The smoky creaminess of sandalwood hints at secret musky places in the chocolate-dark undergrowth of patchouli.
This is the scent of skin on skin — or should that be sin on skin? — intimate and sexy, edgy but smooth as a swans-down powder puff. The scent of leather and powder, or rather: the softly scented trace a bad boy’s leather jacket would leave on the powdered skin of a femme fatale. The masculine yielding to the feminine in a fragrant folie à deux - or is it the other way round?
Rhum JE, gingembre JE, noix de coco JE, baie, calamus, absolu d'osmanthus, absolu de jasmin Egyptien, ylang-ylang, lorenox, patchouli, accord cuir, santal
A child can either charm or annoy us with the same ruthlessness. A child can be irresistible with his angel-sweet smile but he also knows how to drive us crazy. Under the angel, the faked innocence of a demon.
After the gentle top notes of orange blossom and marshmallow, breaks the unexpected accord of coffee, leather and cold tobacco, a shrilling symbol of our sleepless nights. True to his reputation of “polymorphic pervert”, this mini-sized tyrant is only happy when he succeeds in imposing his whims, which he always manages to do.